At the very onset, let me give you a big thanks for assuring your love by patronising with huge support on ALPHA division launch in the DTS format wherever it was launched.
The basic purpose of launching Alpha division (Generics) was to ensure our presence with the masses even at the micro interiors.
If we analyse, Indian Pharma Market (IPM) is poised to take the estimated shape of $88.9 Billion by 2020 from just approximated $2.1 Billion as on today – Indian Branded. Generic trade is estimated at 10 % of the total market.
Top ORG companies are expanding the Generic Market & also the trade has given welcome to this segment.
Our medical trade is helping India on availability of vital medicines even in interiors & Branded Generics is playing the role of well-connected parallel supply chain throughout the country including micro interiors.
The dispensing doctors, nursing homes have welcomed the branded Generics.
In India 60% of the rural population is contributing approximately 30 to 35 % of the consumption & preference is towards the branded Generics.
We at Hetero, believes in giving quality medicines at affordable prices to serve the masses in the growth of pharma & helps us to serve the nation for its healthcare needs by way of quality, affordability & availability.